Ctrip Stream Live from SkyDeck Imperial Lexis Kuala Lumpur

Lexis Hotel Group recently had the honour of collaborating with international travel giant Ctrip, the world’s largest Chinese online travel platform, to host Ctrip’s first-ever live stream in Malaysia at the brand-new Imperial Lexis Kuala Lumpur. This live stream event was part of Ctrip’s 919 Global Travel Bargain Festival, where they partnered with over 200 brands from more than 20 countries to offer exclusive discounts and promotions, encouraging off-peak travel.

With the breathtaking night view of the glistening Twin Towers and the Kuala Lumpur city skyline from SkyDeck at Level 51 of Imperial Lexis as the backdrop, the four-hour-long live stream showcased various tourism products to Ctrip’s 400 million active users.

Lexis Hotel Group became the highlight of the evening as the live stream host, Vice President of Ctrip Group, Miss Sunny 孙天旭, along with Lexis Hotel Group’s Vice President (Marketing & Innovation), Miss Samantha Lee, gave the viewers a grand introduction of Imperial Lexis Kuala Lumpur as the Lexis brand’s latest foray into 5-star urban luxury, while selling room vouchers to all Lexis hotels and resorts as well as giving out free stays and other freebies to reward and encourage more room bookings. All their efforts paid off as the live stream event managed to attract 11.27 million viewers who purchased a total of 3549 room vouchers.